Attention: Political Candidates and campaign teams!
And now, for the first time ever, they have poured everything they know (their secret strategies, winning edge, exact formulas, processes, pitfalls to avoid, and best advice, ) about running for office, getting ahead of the competition, and winning ANY election into The Campaign University, and the course, the Election Campaign Playbook.
If you are passionate, driven and disciplined enough to study and implement the strategies detailed within the program…
You will stand the best chance to win your election and earn the power and influence you need to make a positive impact in your community and country.
“The lessons you will learn in the Election Campaign Playbook are the same ones George, Mike, and Emile used to successfully win a massive referendum on the future of democracy in Canada. Their savy campaign strategies took our team from the underdog with no chance of winning to a massive victory in a few short months. Do not hesitate. Their systems work! "- Suzanne Anton, Retired Attorney General in Canada
“I have worked with Mike and his team on campaigns across North America. He has proven his ability to analyze data and help candidates win at every level of government. In one campaign for the State Senate, he helped our candidate rise to a victory of just eight votes against an incredibly difficult tide. I trust him to be a key member of my team when heading into an election.” - Don Millar, Senior Campaign Strategist in elections across North America
“Having worked with Emile on several different files, I can confidently say he is one of the most effective and efficient professionals I've ever worked with. If you have any communications, public/government relations, or issue management files that need a hand, do yourself a favour and call Emile.” - Adam Miron, CEO and veteran political campaigner
The Campaign University training can help you win even if:
You’re an inexperienced or aspiring politician who has never run for office before
You have unsuccessfully run for office before, and want to fully understand how high-functioning campaigns really work before giving it another shot
You work on campaigns and want to better understand all the components and latest methods you can use to help your candidate get into office.
To answer your questions and resolve your doubts…
In my 20 years in public office, media, and marketing, I have learned what it takes to handle pressure. You will get straight, honest, and impactful advice from me.
I am focused on helping you win, have experienced the challenges of being a candidate and public servant firsthand, and have come out with a passion to help others do the same.
He has also seen amazing candidates who should be in office lose because they lacked the plan or the resources needed for a winning campaign.
For the past 16 years, Mike has constantly been preparing for and/or working in an election campaign on the front lines, and has become more comfortable in the battle than out of it.
He has been able to draw out courage, boldness, and leadership in the candidates he has worked with.
He has also seen amazing candidates who should be in office lose because they lacked the plan or the resources needed for a winning campaign.
For the past 16 years, Mike has constantly been preparing for and/or working in an election campaign on the front lines, and has become more comfortable in the battle than out of it.
He has been able to draw out courage, boldness, and leadership in the candidates he has worked with.
He knows how to manage large and complex campaigns, and ensure all the operations are in place and working in sync.
Emile is adept at working effectively in today's challenging and changing media and political environments.
No matter how limited your resources are, Emile can help you make sure everything your campaign needs gets done to help drive your campaign to success.
Emile, Mike, and I came together to found The Campaign University, or Campaign U.
After years of thinking and planning on the best way to assist this next crop of purpose-driven politicians get into power and create impact, we developed the Election Campaign Playbook.
The content is designed to ensure you know how to honestly assess how prepared you are and if you have what it takes to win … before you run.
The team at Campaign University understands how modern campaign works, the tools needed, and what it costs, so you are hyper-prepared and in control of your bid for office.
By following our tried and tested step-by-step process and taking part in our live calls, you will have the skills to not only oversee your campaign but also ensure you get the best out of consultants, advisors, vendors, and even the political party you choose to run with.
Modern campaigns, even for lower levels of government, cost tens of thousands of dollars — but more often hundreds of thousands.
Are afraid of failure or making mistakes that could damage your reputation.
Have doubts about the sincerity and honesty of the political system and the people involved in it.
Lack the experience or knowledge in politics and governance.
Concerned about the high cost of running a successful campaign.
Concerned about the time commitment and work-life balance required for the job.
Afraid of losing your privacy and personal life due to public scrutiny.
Have doubts about your ability to effectively represent the diverse interests of your constituents.
Want to fully understand what a winning campaign really requires before approaching the politcal parties.
Want to prepare yourself first before entering the rigours of a campaign.
After going through the training, you will be prepared for the intensity of politics within party structures and under public scrutiny.
Unlike highly partisan or ideologically driven training from political parties or advocacy groups, the Playbook offers you top-level training in a safe environment focused on your development and growth, so you will be prepared to succeed once you enter the political arena.
This training and mentorship are curated for you in an easy-to-follow, step-by-step process.
The training takes you step-by-step through the preparation and execution of a modern political campaign. We peel back the curtain and reveal the trade secrets of campaign insiders.
Nowhere else will you get step-by-step campaign preparation and an execution plan curated for you by seasoned campaigners with years of on-the-job experience.
This is not only a straightforward how-to on how to win an election, no matter where you are running, but it will also:
Save you tens of thousands of dollars by showing you how to hire and manage consultants
Empower you to choose the best data systems and products
Spend your marketing budget strategically with the best ROI
Set and track the most effective campaign budgets
Develop messaging that moves votes
And so much more!
The Playbook is designed to ensure you know how to honestly assess how prepared you are — and if you can win — before you spend a penny on your campaign.
The Playbook also gives you an understanding of modern campaign tools and costs so you will not be taken advantage of by consultants, advisors, vendors, or the political party you choose to run with.
Modern campaigns, even for lower levels of government, cost tens of thousands of dollars — but more often hundreds of thousands.
What you learn at The Campaign University ensures you will spend that money wisely and efficiently.
With the strategic advice inside the the training, you will discover uncommon ways to save tens of thousands of dollars by avoiding these all too common pitfalls:
Too many consultants
Expensive data systems
Wasteful advertising expenditures
Poor budget allocation
Costly message and platform mistakes
And much more.
50+ hours of video training
An easy to follow workbook and action guide for each lesson (totalling a 140 page book) that you can keep for refrencing when you run your campaign
The secret documents and spreadsheets used by the most successful campaign teams
Weekly team calls with The Campaign University team and their expert partners to answer questions and guide you on issues specific to your situation
Access to a private Facebook Group with your peers who are facing the same challenges
But because we genuinely want to help purpose-driven people who are committed to making a change, but either don’t know how to get started, or don’t have a huge war chest to pursue their dreams...
We are giving you access to The Campaign University (the recordings, 10+ workbooks, secret documents and spreadsheets, weekly calls, private Facebook group access, and other unannounced bonuses) for a monthly payment of ONLY $8.
The Campaign University will help you focus on the right priorities and ensure you avoid costly mistakes.
Often, a candidate's campaign and campaign teams are built around particular individual strengths, but each campaign is only as strong as its weakest component.
Whether your weakest area is data, advertising, public speaking, policy analysis, or something else, The Campaign University will ensure you go into your election with an understanding of every campaign component.
Coming out of all the content. you will understand where you need to shore up your personal and/or team capabilities.
The Campaign University is also essential to take before you start hiring consultants and vendors that charge $5,000 to $10,000+ a month and add-on fees for services.
If you don't have a comprehensive understanding of campaign costs and priorities, you could be taken advantage of.
It is also important not to spend money on expensive advertising and data systems for your campaign without a good understanding of where those costs go.
Your monthly $8 investment will save you tens or hundreds of thousands of dollars over the course of your campaign.
A: You'll learn the proven strategies and secret processes used by veteran politicians to raise funds, build networks, craft compelling messages, and win elections at all levels of government.
A: Membership includes access to a private Facebook community of aspiring politicians and campaign strategists, where you can ask questions, get feedback, and connect with other like-minded individuals. Plus access to a private, weekly Zoom call with The Campaign University team.
A: No prior experience is necessary — The Campaign University is designed for anyone who wants to learn how to run a successful political campaign.
A: This training is suitable for individuals running for political office or working on campaigns at all levels, from local to national.
A: The training is self-paced, so you can complete it at your own speed. The total duration of the all the videos is approximately 50+ hours.
A: Yes, everything is completely online, so you can access it from anywhere at any time.
A: The cost of The Campaign University is $8/month, which includes access to all Playbook materials, community support, and any additional resources provided by the instructors.
A: Yes, included in your subscription is access to the all the materials, including any updates or new content added to the Election Campaign Playbook.
A: Yes, the materials are accessible on any device with an internet connection, including smartphones and tablets.
A: Yes, the training includes live Q&A sessions and webinars with the instructors, where you can ask questions and get personalized feedback.
A: Yes, we offer a 30-day money-back guarantee if you are not satisfied with The Campaign University for any reason.